Before we kick off what’s ahead, we wanted to pause and take a moment to tell you where this all started.
Turning Numbers into Freedom: The Story Behind Jamie Trull and Hidden Profit
This journey began with one woman, a calculator, and a bold idea: that small business owners deserve more than hustle and hope—they deserve financial clarity, consistent pay, and actual freedom.
Jamie Trull spent over a decade in corporate finance, climbing the ladder and collecting credentials—including her CPA—only to realize she was building someone else’s dream. In 2018, she walked away to start her own business, working directly with small business owners who were brilliant, scrappy, and talented, but still struggling to feel in control of their money.
What she saw was a pattern.
Many of these entrepreneurs were women. Many were people of color, LGBTQIA+, or neurodiverse. And many had internalized the idea that they just weren’t “good with numbers.” They blamed themselves for financial stress, when in reality, they’d simply never been given the tools that spoke their language or respected their lived experience.
Jamie changed that.
Through online trainings, financial education, and the community, Jamie has helped thousands of entrepreneurs ditch the shame and take control of their business finances. Not by turning them into accountants, but by teaching them how to think like their own CFOs—strategically, confidently, and with their bigger vision in mind.
Now, with the upcoming release of her debut book, Hidden Profit: Take Control of Your Finances, Stop Leaving Money on the Table, and Create Abundance in Your Business (publishing October 21, 2025), Jamie is bringing her message to an even wider audience.
This book is a guide, a mentor, and a mindset shift packed with practical strategies, powerful stories, and a whole lot of real talk. It’s everything Jamie has taught inside her programs, wrapped into one empowering read.
PiN is the next evolution of that mission.
If Hidden Profit is the playbook, PiN is the team you want in your corner. Together, they exist to help entrepreneurs step into financial leadership, build businesses that support their lives, and find the hidden money that’s already within reach.
We’re just getting started and we’re so glad you’re here.
Remember, there is Power in Numbers.
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